PJs and pencil cases: Peter Alexander, Smiggle owner hits record $1.6bn in sales

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PJs and pencil cases: Peter Alexander, Smiggle owner hits record $1.6bn in sales
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The group’s retail brands posted a record year, but there are signs momentum is slowing.

Australian consumers have spent up on pyjamas and pencil cases to lift global retail sales at Premier Investments – the owner of Peter Alexander and Smiggle – to record levels, though there are signs that momentum has slowed in the first weeks of the new year.

Premier’s five apparel brands, which include the likes of Portmans and Just Jeans, grew sales by 4.6 per cent for the year to $844.8 million. Lew said that the results show the group’s portfolio of retail brands continue to outperform the market. The group’s global sales for August and into September were down by 2 per cent on the same time last year – though Premier said it was looking forward to the Christmas trading quarter, which has a significant impact on the company’s results.

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