To coincide with Pizza Hut’s position as the Official Pizza of NCAA March Madness, the company is bringing back the P’Zone
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Today, Pizza Hut made a major play to continue gaining value traction. , its version of a calzone that has become somewhat of a cult favorite. To add even more madness, this offering will be available as part of the $5 Lineup for a limited time. reported that P’Zones were $6.99 each. What’s the draw for the P’Zone? Radley said it simply comes down to its portability and its heartiness .
She admits that franchisees take a little margin loss on a promotion like this but expects that to be outweighed by the positives: the excitement the product creates and its ability to bring customers back who maybe walked away from the brand. Also of note, Pizza Hut leveraged the first year of its NFL sponsorship by updating its Hut Rewards loyalty program. Radley said the company will be looking to expand that membership through March Madness, in addition to measuring the new campaign’s success through sales, brand awareness—including more cultural relevance—and intent of purchase numbers.
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