As the upcoming editions of Pitti Immagine’s roster of events near, the trade show operator is unveiling its 2023 winter theme, simply called “Pittiway,” hinged on responses to the global uncertainties looming over fashion and society at large.
, in particular, has weathered the evolution of menswear over the years and is viewed as a bellwether of product and business trends.
As part of the communication project envisioned by creative director Angelo Figus, the menswear fair’s campaign bows in a video format, as opposed to previous editions defined by imagery. The video was directed by Leonardo Corallini, with dancer and model Giampaolo Gobbi seen strolling and dancing inside a light-filled industrial space to a soundtrack custom-developed by composer Elvio Seta, also known as Neuf Voix.
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