Pitti Immagine has canceled all the physical trade shows slated for September.
Pitti Immagine has canceled all the physical trade shows slated for September, including Pitti Uomo, which was expected to run Sept. 2 to 4.
“It is a painful but inevitable decision, imposed by the conditions of operational and economic difficulties the majority of manufacturing companies and distributing businesses — stores and department stores — are having,” said Pitti Immagine president Claudio Marenzi, also citing the uncertainties surrounding traveling through countries and quarantines, which are “obviously heavily influencing the plans of international buyers.
“We believed in this until the end, we were determined to keep the role of Pitti shows as an essential tool of commercial promotion at the service of the Italian fashion industry and specifically of those small and medium-sized companies of excellence and artisanal ones we’ve always represented,” continued Marenzi, who also mentioned the “bitterness of not being able to contribute to Florence’s relaunch already this summer through the attractiveness of the shows.
“As for the physical shows, all the Pitti Immagine [staff] enthusiastically worked for three months and we didn’t neglect anything: from the investments in sanitizing and ensuring the safety of the spaces and the designing of new, qualitative and inexpensive set ups, to facilitated affiliations with the hotels of the city,” said chief executive officer Raffaello Napoleone.
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