This article explores how mental health professionals can approach sales ethically and effectively, emphasizing a values-driven, relationship-focused strategy that aligns with their core strengths.
Pitch weaving integrates sales into conversations, making self-promotion feel effortless. In my 25 years of practice, I have seen many psychologists and mental health professionals struggle with sales. We are mission-driven and deeply committed to helping others, yet we also need to sustain our businesses and deserve to profit from our expertise. However, the very idea of selling can feel uncomfortable, even unethical, when our primary goal is to provide care and support.
This internal conflict often leads to avoidance—discounting our services, undercharging, or hesitating to promote ourselves. But research suggests that a values-driven, relationship-focused approach to sales aligns with the strengths of mental health professionals. Demonstrated that authentic relationships in sales lead to more meaningful professional connections—an insight that directly applies to therapists and coaches. Aleasha Bahr is a sales strategist known for her Black Sheep Sales method. With more than 15 years of experience, she has helped professionals—including service providers, entrepreneurs, and coaches—redefine their approach to sales in a way that feels natural, ethical, and effective. Many mental health professionals avoid selling their services because they associate sales with aggressive persuasion. Bahr challenges this mindset by showing that selling is simply a conversation that leads to a solution. When approached correctly, sales can be: intelligent, empathetic, and detached from the outcome. Bahr’s approach shifts the focus from pressure-driven tactics to genuine connection and alignment. Her philosophy is simple: “If it’s a fit, it’s a fact.” Rather than trying to convince someone to say “yes,” her method emphasizes finding the right clients who truly benefit from what you offer. Empathy: Understanding the potential client’s perspective rather than jumping into a pitch. Therapeutic services, and discussing fees with potential clients as acts of service rather than as transactions. For example, instead of feeling awkward about explaining your rates, you might say: “I help people reclaim balance in their lives. If that’s something you’re looking for, I’d be happy to talk about how it works.” Detachment from the Sale: The Secret to Confidence. Bahr advises detachment from the outcome as key to sales success. When we let go of desperation and focus on serving the right clients, we attract more aligned opportunities. Research continues to support the idea that sales success is built on empathy, curiosity, integrity, and rapport—all qualities that therapists and mental health professionals already possess. Selling isn’t about pressure—it’s about creating opportunities for transformation. And with the right approach, it can feel just as fulfilling as the work we do in our sessions
SALES MENTAL HEALTH PSYCHOLOGY THERAPISTS COACHES EMOTIONAL INTELLIGENCE RELATIONSHIPS ETHICAL SALES MARKETING FOR MENTAL HEALTH PROFESSIONALS
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