Nate Sanders is the CEO of Artifact, an AI company providing actionable, predictive insights into what customers say and do. Read Nate Sanders' full executive profile here.
I have been enamored with aviation my entire life. As a child, my older brother took me flying in a small Cessna and I fell in love with it. As a part of that obsession, I started taking an interest in an odd set of materials: incident reports. I have been known, for fun, to spend my free time reading about the terrifying experiences pilots have faced. Humor aside, I believe these incidents can act as situational models that product managers should use.
Typically, minor pitch-down adjustments during the descent are manageable with corresponding pitch-up corrections. However, in this case, the pilot, already dealing with increased velocity, made pitch-down moves, plunging the aircraft into a perilous descent. The pilot and co-pilot found themselves trapped in a cycle of pitch-up illusions.
I've wondered,"What deceptive perceptions arise during product development that make us believe we're on the right path, and how do we ensure we're making the best possible decisions?" Like pilots navigating tricky situations, product managers often face illusions that can misguide decision-making.
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