Customers receive digital cash and vouchers for their efforts.
In a move towards environmental sustainability, Pick n Pay has teamed up with Polyco to utilise technology and incentives to foster a recycling culture throughout the country.
These machines have been installed in stores across Gauteng, the Eastern Cape, and the Western Cape. The RVMs currently incentivise customers to recycle their waste in exchange for digital cash and vouchers, thereby driving engagement and raising awareness of environmental stewardship.
The rewards are calculated based on the weight and type of material deposited, with typical rates averaging around 10c for a PET bottle, 15c for a can, and 11c for a glass bottle.Regarding the positive impact of installing the RVM machines, Steffen Burrows, sustainability manager at Pick n Pay, said: “The value assigned to each waste item rewards customers and educates them on the significance of a circular economy.
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