Soccer fans arriving in North America for the 2026 World Cup have been promised help with their cell phone coverage.
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The New York-based technology provider said FIFA expected three million international visitors to the United States, Canada and Mexico for the 48-team tournament from June 11-July 19, 2026.“We will have a seamless handover to the phones coming in with what we call a ‘soft SIM,’” Verizon chief executive Hans Vestberg said in an online interview. “You don’t need a hard SIM card.”
The FIFA deal with Verizon, which also does business with the NBA and NHL, was about essential tournament services, Vestberg said, rather than “just going to slap on our brand somewhere. We’re not doing that.
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