Mainland Chinese are more than ready to travel to the international destinations, but is the Philippines ready to give them the fun they want?
MAINLAND Chinese are more than ready to travel to the international destinations, but is the Philippines ready to give them the fun they want?
While Asian destinations will certainly be the first to benefit from the recovery of the Chinese outbound travel market, the Philippines failed to make the top 10 list. “Hong Kong, Japan, Macau, Thailand, and South Korea are at the top of Chinese travelers’ wish-lists, and should expect to welcome the first wave of Chinese visitors when borders reopen for leisure travel. At the same time, beach and sea destinations are preferred by 51.
The survey also indicated the top factors how Chinese travelers decide on tourist products and destinations such as pricing , health and safety , and convenience , showing no change since Dragon Trail’s March 2022 survey. The survey was conducted between November 7 and 20, 2022 of 1,003 mainland Chinese travelers, from Millennials to senior citizens, 49 percent of whom are married with children, while 28 percent are single. The report offers tourism stakeholders insights to be able to adapt their marketing strategies to satisfy the former’s needs.The report also recommended the adoption of sustainable practices as a way to attract more Chinese tourists.
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