Daily News | Philly chefs Reuben Asaram and Cory Powell collaborate on the pop-up circuit
Chefs with big ideas use pop-up events to gain exposure and refine their concepts before they commit to investing in a brick-and-mortar restaurant.
His family wanted him to become a doctor. After high school, he enrolled at the University of Western Ontario for its medical program. Six months in, he called home and his father asked why he sounded glum. “I was like ‘I’m doing this for family. I always wanted to cook,’” he said. “My dad said, ‘You’re going to do it the right way. You’re going to go through culinary school.’” That choice was the Culinary Institute of America in Hyde Park —15 minutes from home. He got his degree in 2011.
Asaram didn’t go through with the truck. After surgery, he spent much of the pandemic rehabbing. “It was God’s way of telling me that I wasn’t ready,” he said. He drifted into a funk, fearing that he would never cook again, but snapped out of it. He hired a trainer, started cooking with the help of a walker, lost weight, and decided to go the pop-up route to gain exposure while searching for a brick-and-mortar location.
The fine-dining piece came from his education at Le Cordon Bleu Institute of Culinary Arts in Pittsburgh, from which he externed at Pittsburgh’s Duquesne Club. He quit the industry and started working for Eden Autism Services, a nonprofit in Princeton that specializes in education and care for individuals with autism. “It was so rewarding. I didn’t know anything about autism before I got into this. I fell in love with the whole community.”
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