All five of the team’s uniform tops will feature the IBX logo starting Wednesday as part of a multiyear deal.
will play with the emblem of Independence Blue Cross on their sleeve as they joined a growing list of sports franchises that have added advertising to their uniforms.said the sponsorship patch is a multiyear deal that’s less than the 25-year pact the team struck with Citizens Bank to name the ballpark but “way more than any other sponsorship deal.”All five of the team’s uniform tops will feature the IBX logo starting with Wednesday afternoon’s game against the Yankees.
The NBA, NHL, and MLS permit teams to have sponsors on its uniforms while the NFL limits advertisements to practice jerseys. Major League Baseball teams were allowed last season to add advertising to its uniforms and the Phillies played with blank sleeves until they secured a deal. The Phillies are the 22nd of MLB’s 30 teams to add an advertising patch.
Business is strong but the Phillies have carried a top-five payroll since 2022, which they said caused them this season to sell more advertising at the ballpark. They replaced their out-of-town scoreboard on the right-field wall with“I always found that the passion Philadelphia sports fans have for our teams was always rooted in the passion for the city and the pride in the city,” Middleton said.
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