“Phil Is Doing His Best to Give Bernie His Due”: After a Sanders Surge and a Matthews Gaffe, MSNBC Prepares to Pivot

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“Phil Is Doing His Best to Give Bernie His Due”: After a Sanders Surge and a Matthews Gaffe, MSNBC Prepares to Pivot
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MSNBC's coverage is shifting to reflect Bernie Sanders's frontrunner status: “Phil [Griffin] is doing his best to give Bernie his due”

reportedly telling him in a greenroom before the NBC debate in Nevada last week, “Phil, your network has not been playing a fair role in this campaign. I am upset. Is anything going to change?...I hope you will do better.”

Griffin is taking the complaints seriously, according to network sources. After Matthews’s comments on Saturday night, Griffin’s phone blew up with an angry reaction from the campaign. Griffin quickly discussed the matter with Matthews, who then interviewed campaign cochairon air minutes later. Sources also noted that MSNBC took Sanders’s El Paso and San Antonio rallies live on Saturday, and that Sanders people like campaign managerboth received airtime on Monday.

Now, with Sanders looking more and more like the presumptive nominee, MSNBC’s coverage will have to shift to reflect that. “Will they bring in more contributors that are pro-Sanders? That’s where the chatter is,” another insider told me. “As a matter of news, you have to. Management is sensitive to it, that he is now very possibly gonna be the nominee. He’s winning.” I ran that notion past a network executive.

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