Pharrell Williams' original song for 'The Black Godfather' has been on a nonstop awards campaign since its June 2019 release.
as a work of music for visual media, it’s been on an awards campaign circuit since its June 2019 release.
Its journey began in campaigning for an Oscar, which involved fall Q&As with Academy members; a performance at the Nov. 3 Hollywood Film Awards, where Williams took to the stage with a full choir; an early December appearance on “The Late Show With Stephen Colbert”; followed by a top-of-the-year appearance on “Jimmy Kimmel Live.” All that promotion did get the song to the Academy Awards shortlist, but when the nominations were announced Jan. 13, its Oscar chances ended.
But the effort didn’t stop there as Williams turned his attention to the Sept. 20 Emmys. Since the documentary streamed on Netflix , “Letter to My Godfather” secured eligibility for 2020 contention. While campaigning in the form of industry events was a nonstarter thanks to the coronavirus pandemic, Williams remained visible while shifting his focus to the Black Lives Matter movement and “being a catalyst for change.
Next up: the Grammys, where Williams stands perhaps the best chance at winning song written for visual media, seeing as Avant is a beloved and important figure in the business whose influence spans six decades.
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