.Pharrell is filling Virgil Abloh’s role at the luxury fashion brand.
Of course, the multi-hyphenate has also had a previous existing relationship with Louis Vuitton. In the announcement the brand chairman and CEO, Pietro Beccari states “I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.
that the news signals that the brand wants “to build on the foundation that Virgil set at the line”. “Critically, this would continue LVMH's streak of aligning itself with celebs, while Kering, its largest luxury industry rival, is on a much different track,” Tweeted men's fashion columnist. “For Pharrell, it would be the validation of a longgg design career that began with BBC and has taken him through the doors of Chanel, Diesel and LV ”.
There are also those that have expressed reservations about the new appointment, stating that they’ll judge the decision. It’s clear that fans of both Louis Vuitton and streetwear, in general, have strong feelings about the future of the brand. But considering Pharrell’s history, there’s no doubt he will be a fitting successor with plans to make his own mark on the role.
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