Creating drug names that are unique, distinctive, and pronounceable is an ongoing challenge.
New words and phrases enter the language in a variety of ways. Many begin life as slang terms , or as shortenings of other words or phrases . But a major source for new terms are corporations in general and the pharmaceutical industry in particular.
The U.S. Adopted Names Council, which receives applications from pharmaceutical companies, assigns generic names to new drugs. The Council employs various criteria to ensure that the generic name is workable—not too long, for example, and distinctive enough so that it won’t be confused with other medications.
In addition to these constraints, a candidate name’s aesthetics and pronounceability are taken into account. Any names with negative connotations—in many different languages—are ruled out.
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