The PGA Tour hopes to turn around its recent struggles with low TV ratings at the AT&T Pebble Beach Pro-Am, featuring a star-studded field including returning champions Scottie Scheffler and Jordan Spieth, and Rory McIlroy's 2025 PGA Tour debut.
All of the Tour's biggest stars, except Xander Schauffele, are playing at Pebble this week, headlined by Scottie Scheffler and Jordan Spieth returning from injuries and Rory McIlroy making his 2025 PGA Tour debut.
Celebrities will be on display only in the first two rounds. Pebble Beach is one of the most picturesque and high-anticipated stops each year, and, with the smaller field that comes with signature-event status, pace of play shouldn’t be an issue. So far this season, the PGA Tour's three events have drawn lower TV ratings than last year. Two weeks ago, 232,000 people tuned in Sunday to watch Sepp Straka win the American Express, a nearly 60% dip from the previous year when amateur Nick Dunlap won.The last group took five hours and 29 minutes to complete their round, about the same time it took the week before at the Amex.
The Tour needs big names battling to the end and, obviously, it can’t control that. But the current TV ratings are undeniable.
PGA Tour Pebble Beach Pro-Am TV Ratings Scottie Scheffler Jordan Spieth Rory Mcilroy
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