PewDiePie and T-Series' YouTube channels have been neck-and-neck for months.
The song also references an issue that has been at the heart of the competition: That PewDiePie as an independent vlogger represents the soul of YouTube, while T-Series is a corporate interloper.
"Yeah, you did it, very nice. And all it took was a massive corporate entity with every song in Bollywood," PewDiePie raps on the diss track. It's why he has garnered support from other YouTubers, like Logan Paul.Tesla CEO Elon Musk, who went on PewDiePie's showThe campaign was also referred to by the suspected gunman of the New Zealand mosque attacks in March, who said"Subscribe to PewDiePie" during a Facebook live stream of the attack.
In another video commenting on the battle for subs, PewDiePie joked:"Who cares about sub count anyway? It was just a troll, it was just a big troll."NOW WATCH:
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