Traditionally, the award ceremony opens the Geneva International Motor Show.
The Peugeot 208 was up against competition from the BMW 1 Series, the Ford Puma, the Porsche Taycan, the Renault Clio, the Tesla Model 3 and the Toyota Corolla.Every year since 1964, the organising committee of the Car of the Year selects the best model launched in Europe in the preceding 12 months on the basis of criteria including value for money, design, comfort, safety, on-board technology and environmental performance.
However, this year's show, which was scheduled to run from Thursday to March 15, has been cancelled by Swiss authorities concerned about risks linked to the coronavirus epidemic.
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