Coles Express will begin to disappear from local petrol stations next month.
Coles Express will begin to disappear from local petrol stations next month if fuel producer and retailer Viva Energy gains approval from the competition watchdog for itsThe fuel refiner is rapidly building a network of convenience fuel stores, occupying prime real estate nationwide, that it intends to rebrand under the OTR model. It also plans to roll out fast electric charge stations to diversify and future-proof its business against declining fossil fuel sales.
The South Australian-based OTR brand sells a blend of traditional convenience items, coffee, juices, hot food, ready meals and actively promotes pre-paid fuel and food sales through its app with loyalty discounts.Viva Energy acquired the Coles Express retail convenience business in May. It covers more than 700 stores nationwide, but its bid to add OTR’s network of 205 company-owned and leasehold stores will boost its payroll to nearly 15,000 employees.
“It will reshape the company,” he said. “It’s a massive shift for us. Selling hot food and running quick service restaurants and now service stations is something we haven’t done in the past. It’s all brand new for us. It’s very different from distributing and selling fuel.”Fuel sales across Viva’s existing convenience network are still about 7 per cent below pre-pandemic levels, although they were up 4 per cent over the six months to June, the company said in a half-year update.
Sales of jet fuel to airlines and diesel to mining and transport firms through Viva’s commercial and industrial arm rose sharply, by 15 per cent, as Australia’s aviation industry bounces back on the return of international travel.
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