When James Cameron delivered Avatar in 2009, none of us quite grasped that this was not a movie but a constellation of movies – one that will represent a multibillion-dollar investment in the comin…
Hollywood circa 2022 finds itself in a confused and defeatist mood after suffering through a dismal autumn. Precisely 25 years ago,came ashore in an astonishingly similar set of circumstances, with Hollywood also cowering from a succession of bombs.was the most expensive movie of all time and became the industry’s first to gross $1 billion. As captain of the boat, he instantly proclaimed himself King of the World.
Not without trauma: Cameron’s production represented the biggest budget overrun on record, compelling its backer, Fox, to beg other studios to cover unanticipated costs . Along the way, Cameron’s encounters with studio chieftains set decibel levels unequalled to this day.opens domestically this week in a blaze of promotion akin to Tom Cruise’s brilliant theatrics for. Cameron has mobilized everything except a fleet of jets. “We have a lot to live up to,” he declared, sounding like General George Patton in 1943.
Prior to his Covid delay, Cameron even plunged into a chain of media interviews, an activity he admittedly disdains. Encountering reporters, the 61-year-old director often pretended in the past not to hear questions, nimbly responding instead to issues that he favors. But the facts of his enterprise are news enough: He has completed four scripts encompassing appropriate technological breakthroughs for future, and Disney has set release dates a decade into the future. Post-Iger CEOs won’t have to worry about dates or much of their future film budgets.
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