In his zealous pursuit of mega-deals, Bob Iger has not always met with warm welcomes. When he first showed Steve Jobs one of his pet projects, Jobs bluntly dismissed it as “a piece of crap.” George…
may be more appropriate. His climb through a brutal corporate culture reflects his unique tact and patience in out-waiting and outsmarting his high-powered rivals.To be sure, the persona Iger wanted to emerge from this mogul memoir is not that of a corporate warrior, but rather of a consistently gracious and self-effacing underdog – one who relentlessly pursued his vision.
Hence his book, on one level, depicts a conflict between man and mission. At age 68, his Disney mission is to devour all around him, or, as theSo which is the real Iger?reporter around the Disneyland theme park in Anaheim, dispensing charm while praising the park’s success — “Hollywood’s Nice Guy,” proclaimed the headline.
Lucas’ Star Wars mini-empire itself poses a microcosmic insight into Iger’s education in the care and feeding of talent. With Jobs’ help, Iger courted the brilliant if socially remote Lucas, carefully negotiating issues of control — even story lines for future movies. At the eleventh hour, dreading loss of control, Lucas hired Kathy Kennedy to run Lucasfilm, without advising Iger. When J.J.
Lucas registered further angst, Iger writes, when Disney discarded one of his several story treatments for the ongoing Star Wars saga. Writes Iger: ”I should have talked him through this and avoided angering him.” But creative conflicts became a key element in Iger’s studio scenario. Dealing with Marvel, Iger perceived that Perlmutter, a rough-hewn Israeli, “did not respond well to Hollywood slickness.” Hence Iger decided to rescue producer Kevin Feige, splitting Marvel’s movie unit from the rest of the company.
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