Breakfast at Taco Bell has been saved -- and the chain has Pete Davidson to thank.
Sales of Taco Bell’s breakfast burritos and egg-stuffed quesadillas jumped 9% in the fourth quarter of last year, executives at its parent company Yum Brands said in an earnings call Wednesday, attributing the growth to the comedian’s appearance in its ads. Overall, that helped bolster Taco Bell’s US sales, which jumped 14%, beating analyst expectations. In October, Taco Bell hired the former “Saturday Night Live” star to spearhead a new ad campaign for its breakfast menu.
” Breakfast is becoming more of a bright spot for Taco Bell since it was brought back in 2021 following a brief pandemic-induced pause. Taco Bell’s offerings have long been overshadowed by its more established competitors, notably McDonald’s\n \n . Breakfast makes up about 6% of Taco Bell’s sales, the chain has previously said, compared to about 25% of McDonald’s\n \n sales.
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