Pet owners are turning to subscription services—here’s why:
The pandemic hasn’t only changed the lifestyle of humans, but for pets too. Shelters have been empty for the first time in years and pets are actually loving their owners being at home 24/7. That being said pet owners have leaned into making their pet’s lifestyle more comfortable and enjoyable at home as well as their own. Shopping preferences for pets has also completely changed due to stores being closed. Pet owners turned to fast and easy e-commerce options.
“KONG Boxes didn’t come about because of Covid-19, but the needs of pets and owners during this time speaks to some important trends we’re seeing right now. Our time with our dogs is more important than ever. We see the interest and need for services such as subscription box programs growing substantially in response to the pandemic,” Khara Schuetzner, MA, CPDT-KSA, CNWI founder and head trainer of The Doggie Spot.
The pet sector is a particularly interesting market according to industry expert Anna Zege, co-founder of, the on demand pet grooming application that delivers hyper local cat and dog groomers to customers doorsteps just like calling an Uber. “KONG Box is an example of an extremely successful subscription service in addressing the largest markets in the pet industry. Because they’re not as involved in some of the smaller U.S.
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