Perspective: What Disney’s Orange Bird says about corporate support for LGBTQ rights
But DeSantis is correct that Disney has become more vocal over the years in support of LGBTQ rights, a departure from the corporation’s historical engagement with anti-gay politics. To better understand the fraught relationship between the changing face of corporate activism today, we should look no further than to the creation of one of Disney’s most beloved cartoon characters: Orange Bird.to boost the tourist dollars that Disney’s new theme park would bring to the state.
Kirk heralded the move as a powerful union between the state and business, hoping others would “take heed” of how two of the state’s biggest economic engines — tourism and agriculture — came together to benefit Florida, just as he had envisioned a couple of years earlier when he supported the creation of the Reedy Creek Improvement District.As part of their agreement, Disney created a new character to help promote Florida orange juice.
In addition to appearances and publicity photos, Bryant recorded several commercials and advertisements featuring Disney’s Orange Bird to promote Florida citrus. She performed and narrated a music album on Orange Bird’s origins story in 1971 written by the Sherman Brothers, the musical team behind some of Disney’s most iconic films, including “Mary Poppins.
But these protections were overturned within just six months, thanks in part to fundamentalists like Anita Bryant. Conservative civic and religious leaders went to the streets and built support for overturning anti-discrimination protections twice at the ballot box. Bryant argued that the legislation had infringed on her
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