Perspective: In 1958, Washingtonians were invited to shop for food and clothes at the same place.
Remember about 20 years ago when some Target stores began selling groceries, allowing you to buy bananas and breakfast cereal along with your underwear and shelf paper? This was weird, but if you were older, it may have seemed strangely familiar.
Giant — which started in 1936 with a single store on Georgia Avenue NW — was well-situated in the grocery business. These goods were separate from the food departments, but customers paid for all their purchases together at a long bank of checkout counters at the front of the store. At 55,000 square feet, the store was twice as large as Giant’s food-only locations.Giant called this a “new dimension” in shopping. Local newspapers were excited, too. It probably didn’t hurt that Giant was one of the area’s biggest advertisers.
Said Herriman: “When we started selling mink coats, our slogan was ‘Milk to mink.’ No one really bought too many mink coats, but we did have them there.”While the milk and the mink at Super Giant were under the same roof, the supermarket chain also launched stand-alone businesses: opticians, hair salons, carpet stores and an outlet called Pants Corral that sold jeans and slacks.
, had an idea: Why not put pharmacies in Giant Food stores, starting at the company’s Greenbelt location?
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