Perspective | After 61 years on WRC-TV, ‘It’s Academic’ is moving to WETA

After 61 years on WRC-TV, ‘It’s Academic’ is moving to WETA

Now, producers are looking forward to stasis at WETA.Susan AltmanDavid M. RubensteinMonteverde joined WETA three years ago, after earlier stints at such media companies as Discovery. Part of his mandate, he said, has been to create programming that appeals to people in the Washington area.

“This was always on my short list of local shows,” he said. “I think it was my first month on the job when I tracked down Susan and said, ‘Hey, if you’re ever looking for a new home, think about WETA.’ ”Monteverde is an Oakton High School graduate — Class of 1986 — but says he doesn’t consider himself a native. He was an Army brat.

“I didn’t have the joy of growing up in one place,” he said. “When somebody says, ‘Where are you from?’ that’s still a difficult question for me to answer. I’ve literally lived here since 1984. The more I know about this area, the more I feel like I’m from here, the more I feel like a part of it.”“When I started, we did a fairly exhaustive research study,” Monteverde said.

“The context is this is an incredibly competitive television landscape. Why tune into local public television when everything is on Netflix and Hulu?”“In addition to having the highest quality programming from PBS, we thought there was a need for local programming you’d never find on other services,” Monteverde said. “That was the theory. We tested the theory by talking to consumers, to local viewers. What they told us was they wanted to know more about the D.C. area.

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