A vintage coffee mug sends me on a trip around the world
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The coffee was made, Pollard writes, with the same technology General Foods used in Tang.
But at least General Foods was trying. For a long time, American coffee wasn’t supposed to taste good. It wasn’t meant to be savored so much as applied, the way a mechanic applies grease to a drive shaft. Coffee was a way to get the machinery started and keep it going.Today we can partake of all sorts of coffee offerings in all sorts of flavors. And Nestlé will still sell you a clear glass coffee mug. It’s etched with the name of the company’s pod-based coffee line: Nespresso.
The sheer multiplicity of exotic Nespresso flavors on offer would have blown the minds of those International Coffee ladies who pined for Jean Luc: Hazelino Muffin, Vanilla Custard Pie, Caramel Crème Brûlée. Other flavors namecheck countries — Ethiopia, Indonesia, Papua New Guinea — or cities: Paris Espresso, Cape Town Envivo Lungo, Tokyo Vivalto Lungo.
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