The company has also signed Florida Panthers forward Matthew Tkachuk as an ambassador.
The seven-game international tournament featuring Canada, Finland, Sweden and the U.S. will be held in Montreal from Feb. 12-15 followed by Boston from Feb. 15-17. The championship game will be played on Feb. 20 in Boston.has signed Florida Panthers and 4 Nations Face-Off USA forward Matthew Tkachuk as an off-ice ambassador during the tournament, a relationship that will continue throughout the NHL season when he will be featured in print and video ads for the company.
“As a brand, we’re increasingly finding ourselves drawn to the incredible communities in sport,” said Oscar Feldenkreis, president and chief executive officer of Perry Ellis International. “After years of reimagining our modern, All-American style and finding success in other sports partnerships, we are thrilled to be teaming up with the NHL and NHLPA to continue demonstrating how fashion is driving a cultural movement within the sports community.
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