Perplexity AI will begin experimenting with incorporating ads into its chatbot answers for U.S. users as early as next week.
It was only a matter of time. “Answer engine” startup Perplexity AI announced on Wednesday that it will begin experimenting with inserting advertisements into its chatbot responses starting next week.
“Ad programs like this help us generate revenue to share with our publisher partners,” the company wrote in a Wednesday blog post. “Experience has taught us that subscriptions alone do not generate enough revenue to create a sustainable revenue-sharing program … advertising is the best way to ensure a steady and scalable revenue stream.”
“We intentionally chose these formats because it integrates advertising in a way that still protects the utility, accuracy and objectivity of answers,” the company wrote. “These ads will not change our commitment to maintaining a trusted service that provides you with direct, unbiased answers to your questions.”
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