Perplexity’s partnership with Yelp will give the search chatbot a go-to source when users ask for suggestions on the best places to eat or grab a coffee.
Perplexity CEO Aravind Srinivas tells The Verge that many people are using chatbots like regular search engines. It makes sense to offer information on things they look for, like restaurants, directly from the source. So it’s integrating Yelp’s maps, reviews, and other details in responses when people ask for restaurant recommendations. “Our underlying motivation is that we started off as this tool that appealed to people doing fact checks and research.
The connection is part of Yelp’s Fusion program licensing data to third parties, including BMW. “By integrating our highly trusted and rich local data into Perplexity, we’re able to provide their users with reliable local search results,” says Chad Richard, SVP of business & corporate development at Yelp, in an email to The Verge.
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