Bob Fernandez thought he'd go dancing and see the world when he joined the U.S. Navy as a 17-year-old high school student in August 1941. Four months later, he found himself shaking from explosions and passing ammunition to artillery crews so his ship's guns could return fire on Japanese planes bombing Pearl Harbor, a U.S. Navy base in Hawaii.
I have a colleague, Ricky, who writes a column published in The Enterprise Ledger. We’ve never met but we swap business email several times a week. Apparently, however, our minds must work in similar ways, because occasionally I’ll get brief message from him that’s little more than a passing thought, and it always strikes me as I’m sure he intended.
I composed a response immediately, but I got distracted and it was days later before I took the time to reply.For a moment, I considered the pickle business. I imagine the toughest part of any business venture is marketing, and Ricky’s prompt generated a doozy. In fact, it generated a storm ideas for tag lines until I landed on a suitably pithy one:On second thought, I might want to circle back to that. After all, marketing is a work in progress.
In 1961, the popular Andy Griffith Show gave us a classic didacticism with the second-season episode entitled “The Pickle Story.” Suffice to say all homemade pickles are not created equal. I sealed up the jar and put it in the refrigerator, where it lived for two weeks while the concoction matured.
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