Pepsi's plan to reduce plastic waste includes ditching plastic bottles for cans. The company said its Aquafina-brand water will soon be sold in aluminum cans at US fast food and restaurant chains beginning as soon as next year.
The company said Friday that its Aquafina-brand water will soon be sold in aluminum cans at US fast food and restaurant chains beginning as soon as next year. The company is testing out a broader rollout to retail stores.Canning water isn't a new idea. Companies such as Anheuser-Busch have delivered water-in-a-can to emergency workers responding to natural disasters, and a few startups are using trendy marketing in an effort to make canned water a consumer phenomenon.
"Tackling plastic waste is one of my top priorities and I take this challenge personally," PepsiCo CEO Ramon Laguarta said in a statement."We are doing our part to address the issue head on by reducing, recycling and reinventing our packaging."Read MoreWhole Foods will ban plastic straws and offer smaller produce bagsThe company said Bubly, its line of flavored sparkling water, will now only be offered in cans. However, Pepsi won't do away with plastics altogether.
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