Starry, the lemon-lime soda that Pepsi created to replace Sierra Mist, might just remind you of another brand's drink.
While few mourned Sierra Mist — the soda had captured only 0.1 percent of the soda-market share to Sprite’s 7 percent — Pepsi’s marketing campaign aimed to position Starry as a fresh-faced cool kid on the shelf. The drink is geared to “a consumer who is simultaneously optimistic about the future and brings a sense of irreverence to their everyday,” per the marketing materials. “Starry is bright, optimistic, and rooted in culture and fun.
After only a few sips, it immediately became clear that this was no rebrand — that is, Pepsi didn’t just slap a new label on Sierra Mist and call it a day . We found Starry to be decidedly different from its predecessor. For one thing, it’s noticeably less sweet, which is a good thing. Because it was less cloying, Starry’s citrus flavor read cleaner and crisper than in the older formula. Sharper bubbles came through in the Starry, too.
Sierra Mist never really caught on, and it underwent a number of tweaks throughout its history — in 2015, it wasAnd here’s the ironic thing : Starry’s tagline might be “It hits different,” but the new soda actually comes across as almost identical … to its rival, Sprite. As we tasted the two side by side, they were almost indistinguishable.
In the ongoing soda wars, getting rid of the underperforming Sierra Mist and replacing it with a Sprite taste-alike was probably a no-brainer strategy for Pepsi.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Zoolander Highlights Ben Stiller/Steve Martin Super Bowl Pepsi AdZoolander's return and more fun moments highlight BenStiller and StevenMartin's SuperBowlLVII ad for PepsiCo's PepsiZeroSugar. / Pepsi DerekZoolander OMITB
Read more »
8 Best Pepsi Commercials in Super Bowl HistoryAs the second biggest Super Bowl advertiser, Pepsi has aired nearly 100 commercials during the Big Game. Here are some of the best ones.
Read more »
Unbeaten Sierra Canyon begins Open Division playoffs with convincing victorySierra Canyon girls' basketball defeats Bishop Montgomery 74-35 in the Open Division playoffs. The Trailblazers will play Ontario Christian next.
Read more »
Best and worst Super Bowl 2023 commercials: Yes to a Pepsi with Ben Stiller, less yes to this ‘Caddyshack’ rebootBen Stiller as Zoolander, dousing himself with Pepsi Zero in slow motion: That’s reason enough for that particular Super Bowl commercial to exist.
Read more »
How to Make the Notoriously Boozy Long Island Iced TeaMade with a combination of vodka, white rum, silver tequila, gin, triple sec (or orange liqueur), simple syrup, cola, and if you’re feeling fancy, some lemon juice, the Long Island Iced Tea is a potent cocktail filled with a range of flavors.
Read more »