This one 'hits different,' according to the company.
that Starry features"higher citrus flavors that are true to fruit and more aromatic which delivers a more balanced, cleaner, crisp finish than Sierra Mist."In the company's statement, Danielle Barbaro, vice president of research and development at PepsiCo Beverages North America, added that Starry's has"the perfect balance of lemon lime flavor and sweetness compared to the competition.
Setting itself apart even further, Starry is being geared toward younger consumers, as evidenced by the soda's tagline,"Starry Hits Different," which features internet slang popular among the Gen Z crowd. Going forward, Starry plans to roll out a national TV commercial, 360 digital and social content, as well as large-scale sports, culture, and entertainment partnerships.
Sierra Mist and Starry aren't PepsiCo's only lemon-lime-flavored sodas. The company previously sold Slice, a line of fruit-flavored soft drinks that was launched in 1984 and
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