As America ditches sugary sodas, PepsiCo is trying to prevent Mountain Dew from becoming a victim of changing tastes.
PepsiCo is working to improve Mountain Dew sales, as customers ditch sugary sodas. "Mountain Dew is improving, but it's not to the levels that we would like to see," CEO Ramon Laguarta said in a call with investors on Thursday. Pepsi is trying to boost sales by tapping into the energy drink market with drinks like Mountain Dew Game Fuel — an energy drink aimed at gamers — and other variations, such as Mountain Dew Zero Sugar. Visit BusinessInsider.com for more stories.
PepsiCo is working to improve Mountain Dew sales, as customers ditch sugary sodas. "Mountain Dew is improving, but it's not to the levels that we would like to see," CEO Ramon Laguarta said in a call with investors on Thursday. Pepsi is trying to boost sales by tapping into the energy drink market with drinks like Mountain Dew Game Fuel — an energy drink aimed at gamers — and other variations, such as Mountain Dew Zero Sugar. Visit BusinessInsider.com for more stories.
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