People with gray hair swear by this purple shampoo for 'shimmering' color—and it's a whopping 80 percent off

Nearly 18,000 reviewers can't get enough of a purple shampoo that tones down brassiness to keep your grays shiny and vibrant — get it for just $14!

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If you choose to embrace your natural hue, then you know how dull and borderline-yellow gray hair can get. Luckily, the right hair product can nourish and revive your hair back to its shiny, gorgeous gray state. And if you’re going to start with the basics, then opt for purple shampoo. “Best product to get yellow out of gray hair,” raved a happy customer. “I cannot believe how well it removed my yellow tones. I only have to leave it on for about 2 minutes to get really good results. My hair is very silvery gray now and not a yellow tone to be found. Absolute great product.”

Added another: “I am a young 48, with very light salt and pepper hair. Adding this toner to my hair makes it look like I spent a lot of money at a salon having this color done intentionally!”

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