When Jackie Summers launched Sorel Liqueur in 2011, he was the first Black person in the U.S. to hold a license to make liquor. “The entry to market is designed to be almost impenetrable,” he says. hereandnow
Do you know where your wine comes from? What about your beer or liquor?
It’s difficult for people of color to get started in the alcohol industry because gaining funding for your brand is all about who you know, Summers says. “Just yesterday I had someone in my tasting room, and I'm welcoming them and I'm talking about the wines,” she says, “and one of the folks in that party just says, 'Oh, like what do you do, assist the winemaker here?' ”
Alcohol companies that already have a Black audience need to use those faces in their marketing and advertising, Frichette says. Doing so will help acclimate people to the idea that Black people are leaders in this industry, which will help create a pathway for representation, Summers adds. That’s because Black people don’t have the privilege of thinking their accomplishments are exceptional, he says. He points to the example of his father, a pianist who played with Louis Armstrong, Duke Ellington and others.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Only five blind people sat China’s university entrance exam this yearOnly about 30 Chinese universities admit blind students, and some of those fail to offer accessible tests and textbooks
Read more »
Why Do People Call Off Their Wedding?Why some people only discover deal breakers right before they're supposed to get married—and how to prevent it from happening to you, writes LewandowskiPhD
Read more »
Here’s How Many People Tried Russia’s Coronavirus VaccineSeveral competitors are testing their vaccines on a much larger pool of people. Those results will still take months.
Read more »
Coronavirus updates: FDA warns against rapid tests for asymptomatic peoplePeople without COVID-19 symptoms and who aren't known to have been exposed to the virus shouldn't necessarily be screened with a rapid test, Food and Drug Administration says in updated guidance on its website.
Read more »
Kamala Harris supports $2,000 monthly stimulus checks, giving people money - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »