In eight years, an estimated 6,100 people were sent to the emergency room due to injuries from the product.
of orders sold in the first few months of its release. Some believe the color was so successful because it seemed more natural thanks to green tomatoes.
To capitalize on the demand, Heinz released a full line of different-colored ketchup in squeezable, kid-friendly bottles. The line was named EZ Squirt. These, in order to make the EZ Squirt ketchup multicolored, Heinz had to strip the red coloring out of traditional ketchup and add food coloring. Subsequently, other ingredients were tweaked to maintain the same ketchup taste, and the company could no longer call EZ Squirt a"tomato ketchup." of the US ketchup market.
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