Penn State Football: Nicholas Singleton Billboard Points to New College Football Era

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Penn State Football: Nicholas Singleton Billboard Points to New College Football Era
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Penn State running back Nicholas Singleton looms over a busy State Collge intersection as part of a Gatorade marketing campaign.

For as tame as the State College skyline has long been, the emergence of a multi-storied Nicholas Singleton on the intersection of College Avenue and Atherton Street is a stark reminder of how much things have changed. Up go the high-rise buildings, now too the big-city advertisements. Time will tell how frequent such showcases become, but it’s fitting that as the fabric of downtown State College changes, so too does Penn State football’s embrace of a new era in college athletics.

“Here's all that kid did: he goes to class, he's respectful to the media, he's respectful to the public, and he's a good kid. And he's not a professional athlete, and he doesn't deserve to be kicked when he's down. Here's all that kid did: he goes to class, he's respectful to the media, he's respectful to the public, and he's a good kid. And he's not a professional athlete, and he doesn't deserve to be kicked when he's down.

An image of Penn State running back Nicholas Singleton appears on a building in downtown State College. / Sam Woloson/Penn State on SI

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