Peloton's stock is rising as fears over the spread of coronavirus could encourage customers to work out at home
Consumers are more likely to work out at home as the fear over the coronavirus outbreak grows, according to Needham analyst Laura Martin.Peloton's stock is rising despite global stock markets plunging this week as the coronavirus outbreak becomes a growing concern.
"This may drive higher unit sales and subscription revenue in 2020," Martin said in a recent note to investors. Stock markets around the world have tumbled this week as the spread of coronavirus becomes of growing concern and new cases are reported in Iran, Italy, and South Korea. in this uncertain time, however, one of which is the high-tech, at-home fitness company Peloton, best known for its $2,000 exercise bike.
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