It's almost like Peloton was ready for a pandemic all along
, which is nice for the maybe twenty people who live in apartments where jumping is an option. Notably missing from the group of canceled studios is Orange Theory Fitness. Their Barry’s-esque classes have continued business as usual but with fewer high fives.
In some posts on Instagram, Peloton has already started targeting potential new customers who don’t care about cycling but are desperate for some semblance of exercise while trapped at home. One such post read, “When you’re dealing with a lot, a recovery regimen is necessary for helping your body heal.”
Even Peloton’s super glamorous trainers are using #NoExcuses to remind everyone that there is nowhere else to go and thus no reason to not be constantly exercising. It’s as if they knew all along, the masses would pivot to working out strictly at home.
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