Peet's Coffee becomes sustainable brand with '100% responsibly sourced coffee'

Peet's Coffee is now a sustainable coffee chain after six years of undergoing thorough farm and supply chain audits from a coffee industry nonprofit.

"This responsible sourcing achievement is the result of a multi-year data collection process to verify the conditions and practices of the more than 59,000, mostly small coffee farms in 24 regions around the world who supply coffee beans for Peet's Coffee," said Doug Welsh, vice president and roastmaster at Peet’s Coffee.

Sourcing experts from Peet's Coffee, Enveritas and World Coffee Research gather together and inspect coffee plant seedlings that will be distributed to smallholder coffee growers. The data collected by Enveritas is supposed to hold Peet’s Coffee "responsible," the press release states.

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