The world's largest higher-education publisher's move to digital-first textbook production, born out of industry-wide pain, upends over a century of tradition.
that it is moving from a traditional to a"digital first" publishing model. This development upends several traditions that are more than a century old. It will bring about a digital transformation in textbook publishing that has been in the works for a long time and will fundamentally change the way college students get their educational materials.
Publishers have reacted to this mainly by raising textbook prices and depending on course instructors not to care about imposing those costs on students. And those prices have gone up into the stratosphere: Samuelson's. The book's inflation-adjusted price has more than tripled since then.) Pearson's announcement disrupts the status quo by moving textbook production and distribution to digital-first. Most of the 1500 titles that Pearson publishes in the U.S. will switch to a model in which the e-book is the primary delivery vehicle. E-textbooks will be in"reflowable" XML-based formats for a decent reading experience on mobile devices, and semester length rental, for an average price of $40, will be the primary distribution term.
The move to digital-first is not trivial; it entails fundamental changes in the way a publisher produces text materials. Instead of creating a textbook edition until it's ready to be printed, authors are now committing to continuous updates of bodies of material over a long period of time. That's a major change for professors who have expected to be able to write a textbook, put it on their CV, and then move on to the next project.
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