Pearl Street Square, a nine-block development designed to bring residents, businesses, and community life back to the city’s urban core, is changing the quiet, underused streets and historic buildings of Downtown Jacksonville into a neighborhood that functions morning, noon and night.
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– For years, parts of Downtown Jacksonville have been quiet, with empty lots, underused streets, and historic buildings waiting for a purpose. That’s beginning to change with Pearl Street Square, a nine-block development designed to bring residents, businesses, and community life back to the city’s urban core.Gateway Jax’s CEO, Bryan Moll, gave News4JAX reporter Briana Brownlee and photojournalist Jesse Hanson a look around the site, explaining how the first phase is designed to create a neighborhood that functions morning, noon and night. Phase 1 is designed as the core of the new downtown neighborhood, providing a mix of residential, retail, parks, and entertainment.“Build more residential downtown,” Moll said. “When you have people who live here, the things that sustain businesses, people, and shopping, those are now not just 9-to-5 when people are at work; now you are getting customers at night and in the mornings, and then you truly start to create an 18-hour environment.”Phase 1 is designed as the core of the new downtown neighborhood, providing a mix of residential, retail, parks, and entertainment. The first building to open is Vandeveer, expected as early as August, delivering 205 apartments above 22,000 square feet of retail, including a chef-driven Japanese restaurant, giving residents and visitors immediate access to dining, shops, and community space. But Vandeveer is just the beginning. Phase 1 as a whole will include over 200,000 square feet of additional retail across multiple streets, offering everyday services and shops like:“This area was a food desert, food desert meaning there were no grocery stores over here,” Moll said. “Giving people access to food, you are also creating a thriving neighborhood.”Moll also said Phase 1 will create thousands of jobs, from retail and service positions to roles in restaurants, parks, and property management.Phase 1 emphasizes green space and public gathering areas, including: Moll says these spaces are designed to encourage residents and visitors to spend time outside, making downtown a vibrant hub morning, noon, and night. He also hopes the area will host major events, including a potential Super Bowl fan experience, which would draw even more visitors to the neighborhood.Phase 1 will also feature a new hotel with a ground-floor Italian restaurant, adding another dining destination to complement Vandeveer’s Japanese restaurant.“You have to have people living downtown, working downtown, and shopping downtown. Playing downtown, going to a Jags game, hanging out in the park. Those things are really critical,” Moll said. “We kind of forgot that about 20 to 30 years ago, or 40 years ago, when we demolished some of those really cool old residential buildings.”While Phase 1 focuses on residential life, retail, and essential amenities, Phase 2 is planned as an entertainment-focused development. Moll described it as destination retail with nightlife and lifestyle experiences, including a lifestyle hotel, with more announcements expected in the near future.Briana Brownlee is excited to call Jacksonville home and join the News4JAX team. She joins us from Southwest Florida, where she reported at Fox 4 News in Fort Myers. Before making it to the Sunshine state, she got her start in Rapid City South Dakota as the morning reporter and later transitioned into the weekend Sports Anchor.Jesse Hanson earned his BA in communications from UNF in 2014 while working as a freelance videographer in Jacksonville. He began work at Channel 4 News in 2016 and has since been an integral part of bringing stories to life on The Morning Show.Friends and family gather to remember 19-year-old who died in motorcycle crash on Buckman BridgeJacksonville mentor known as ‘That Lemonade Lady’ fighting for life after electrical shockFamilies bid farewell as USS Mason heads out for deployment from Naval Station MayportYour next beach day find could change someone’s life. 🌊☀️Nights of Lights dates permanently changed in 3 to 2 voteJSO searching for 21-year-old man accused of fatally shooting 2-year-old at apartment complexFamily identifies 2-year-old boy killed during dispute at Westside apartment complexAnother dry day in Northeast Florida. Here's a Monday weather update.Loved ones mourn 'happy baby' after 2-year-old fatally shot during domestic disputeThe Block Jax owner working on solutions to parking chaos that spilled into neighboring lotsBlind Clay County fourth grader finds new world in Braille booksLoved ones gather to remember Melissa Wood one week after she was killed in Walgreens parking lot
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