Streaming fans may associate NBC’s Peacock with original shows like “Poker Face” or a place to watch “Saturday Night Live” when one lacks a cable subscription. But the…
with original shows like “Poker Face” or a place to watch “Saturday Night Live” when one lacks a cable subscription. But the hub’s backers would like people to consider it along with live sports ranging from Premier League soccer to IndyCar racing.
Viewers of an NBC Sports Thursday telecast of an NFL game between the Detroit Lions and the Kansas City Chiefs will see a new ad starring NBA great Allen Iverson — or “A.I.,” as he’s called in the spot — who helps people understand that “Peacock has the most live sports of any streamer.” “As the fall sports season ramps up on Peacock with the NFL, Big Ten, Premier League and so much more, it was the perfect time to remind audiences that Peacock is a must-have for sports fans,” said Jo Fox, Senior Vice President of Content & Consumer Marketing, Peacock. “In this campaign, we wanted to playfully tap into the ‘A.I.’ cultural phenomenon and Allen was a fantastic partner in bringing this message to life.” The streaming wars have largely been fought on the backs of dazzling new movies and scripted series like “The Handmaid’s Tale,” “Orange Is The New Black” or “The Mandalorian.” Increasingly, however, sports are being drawn into the battle. NBCUniversal has assembled a portfolio of digitalthat include Sunday-morning Major League Baseball games, WWE cards and, this season, one NFL regular-season game and a Wild Card playoff game. The streamer also carries “Sunday Night Football,” IndyCar racing and, next summer, a lot of the 2024 Paris Olympics. Others are also getting into the online sporting life. Disney’s Hulu has been showing ads touting that hub as a place for live sports, a message that takes on new relevance given its parent company’s carriage battle with Charter Communications that has removed ESPN from its programming tiers. Warner Bros. Discovery is expected over the next few weeks to introduce a new sports category on its Max streaming site Apple has secured rights in recent months to show MLB and MLS matches. And Amazon’s Prime Video continues to push “Thursday Night Football” as a major lure.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Korean Financial Giant Taps BitGo for Digital Asset Custory ServicesThe joint venture is expected to be launched in the second half of 2024.
Read more »
Visa taps into Solana to widen USDC payment capabilityVisa expands its USDC settlement capabilities onto the Solana blockchain and announces pilots allowing Visa to send USDC to payment processors Worldpay and Nuvei.
Read more »
Visa Taps Solana and USDC Stablecoin to Boost Cross-Border PaymentsThe company said it is one of the first major payment institutions to use directly the Solana network for settlements.
Read more »
The best movies on Peacock right now (September 2023)It's time to get the family back together for the streaming premiere of Fast X, and then enjoy the return of the John Wick films to Peacock in September.
Read more »
How to watch Lions vs. Chiefs in 2023 NFL Kickoff Game on NBC and PeacockPatrick Mahomes and the Chiefs open the 2023 NFL season against Jared Goff and the Lions. Here is how you can watch the game on NBC and Peacock.
Read more »
Magnum P.I. Season 5 Part 2 Streaming Release Date: When is it Coming Out on PeacockThe Magnum P.I. Season 5 Part 2 release date is on the horizon. Find out when you can watch Part 2 on Peacock right here!
Read more »