Kelly Campbell, president of Peacock, says the service is going to offer subscriptions to Peacock Premiere for $2/month, $20/year. The discount is tied to a major shift of NBC and Bravo programming from Hulu to Peacock the day after its linear TV premiere
She helmed a high-stakes Olympics pivot from poorly received Tokyo coverage last summer to a more fully committed, wall-to-wall outing at the Beijing Winter Games. She leveraged Super Bowl LVII to helpbecome Peacock’s first original series breakout. On a broader level, she has led a strategic turn from the platform’s original focus on its free, ad-supported offerings toward boosting premium subscriber levels.
In a wide-ranging interview with Deadline, the corporate outlook for Hulu and the multibillion-dollar tussle between Comcast and Disney were taken off the table, with Campbell’s camp deferring to colleagues in Philadelphia. Apart from that, the exec was game to tackle a number of topics, from experimenting with movie release windows to bigger bets on live sports to the task of regaining subscriber momentum after a stall-out in the spring. The following are edited excerpts from the conversation.
People have their habits. We are doing everything we can to ease that transition. Some of that is more subtle around messaging and what we’re communicating directly to consumers. But we’re also going to be offering consumers the opportunity to sign up for $1.99 a month, or 20 bucks for the year. We want to try and take friction out of the system as much as possible.
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