Streaming service Peacock closed 2022 with more than 20 million paid subscribers, helping Comcast slip past Wall Street estimates during a challenging fourth quarter in the media business
closing 2022 on a high note. First-window streaming rights to Universal theatrical titles on Peacock started last year and helped pace growth of the service, as did reclaimed rights to NBC and Bravo shows that previously went to Disney-controlled Hulu after their linear premieres.
While Peacock revenue tripled to $2.1 billion in 2022, with $660 million coming in during the quarter, the financial toll of scaling up the service also mounted. The company recorded an adjusted EBITDA loss of $978 million related to Peacock, compared with $559 in the year-ago period. Theme park revenue gained 12% to $2.1 billion, which the company said was due simply to “increased attendance and guest spending,” relative to the Omicron-hit period in 2021.at 18 million subscribers as of early December, by NBCU boss Jeff Shell during an appearance at a Wall Street media conference. Live Spanish-language coverage of the World Cup by Telemundo, which was carried by Peacock, helped the streamer gain momentum into the end of the year.
Video subscriber losses continued at Comcast Cable, which shed 2 million video customers in all of 2022. In the quarter, 440,000 video subscribers disconnected. Excluding the impact from Hurricane Ian, total broadband net additions were 4,000, the company said.
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