Matt Strauss, a veteran Comcast exec who took the helm of NBCUniversal streaming service Peacock last fall, knew one thing for certain when he started: He wasn’t creating a copycat offering. …
last fall, knew one thing for certain when he started: He wasn’t creating a copycat offering.
Emphasizing live and timely programming “plays to our strengths. Why not go broader with the ambition of not limiting ourselves to just movies and TV and kids? Why not lean into sports or news or reality?” Peacock will seek to do that with features like a “channels” tab on the home screen, which pulls up an on-screen programming guide highlighting programming tied to networks, show brands and talent.
Compared with rivals, Peacock “is really meant to tap into that pulse,” Strauss said, and serve as a “destination where you can come to it every single day and know that not only is it being updated and changing but it’s incredibly timely. It’s current to what’s going on in the world.” That quality, he added, is seen “on social platforms. You don’t see it as much in streaming.”
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