Exec Matt Strauss says that viewers have been flocking to the channels option, which 'really reinforced our hypothesis that cord cutters like linear lean-back TV, as well.'
Viewers, particularly non-cable subscribers accessing Peacock via their Comcast Flex internet plans, also have been streaming the service’s channels, which mimic the lean-back experience of live TV, 10 times more than Xfinity cable subscribers. “It just really reinforced our hypothesis that cord cutters like linear lean-back TV, as well,” says Strauss, adding that Peacock plans to double the number of such channels it offers to 40 for the service’s national rollout.
Peacock is the last of the major streaming services from traditional entertainment companies to roll out widely. Disney+ launched in November and HBO Max made its debut at the end of May. But it’s also taking a different approach to the subscription video model. A basic version of Peacock — one that offers 13,000 hours of programming but not marquee originals and most live sports — will be available for free.
Kevin Westcott, who leads Deloitte's telecom, media and entertainment group as vice chairman, says streamers with both ad-supported and ad-free pricing tiers can be attractive for potential customers. "It gives the consumers a little more control," he says. "I think the hybrid model is something that consumers will be drawn to."
So far, the company is being conservative with its goals. Executives have said they hope to have between 30 million and 35 million subscribers by 2024.
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