.peacockTV will go live on Samsung starting Tuesday
service, which launched last spring before going national in the summer of 2020, will go live on Samsung starting Tuesday.
Samsung said last December its advertising-based video platform reaches 45 million U.S. households. The comes about a month and a half before the planned start of the Tokyo Olympics, which NBCUniversal plans to feature in a record 7,000 hours of programming. Peacock will also premiere DreamWorks’Roku and NBCU reached a deal last fall, but still pending is Amazon Fire TV, though the Olympics and other programming is likely to accelerate those ongoing discussions. Peacock had 42 million sign-ups as of March 31, with one-third of those active users, Comcast has recently reported.
“Samsung is a powerful platform and we are excited to bring Peacock to millions of their dedicated streamers across the country,” said Maggie McLean Suniewick, President, Business Development and Partnerships, Peacock.“The launch of Peacock enables Samsung to augment its leading news and entertainment offerings with world-class content and programming from NBCUniversal,” said Salek Brodsky, VP of Strategic Partnerships & Business Development for Samsung Electronics.
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